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Capella Kincheloe

Capella Kincheloe

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Make More Money by Specializing

Niche. Specialty.

Do a quick scan of the feelings that come up when you read those words.

Do you feel resistance? Excitement? Annoyance? Defiance? Apathy?

Despite all the years that I have been in business teaching other designers how to make more money by specializing, I still feel a little bit resistant to it.

And I am guessing you do too.

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